We help leaders build inclusive cultures where people and performance thrive.
At Included, we believe culture is a strategic asset. When people feel trusted, valued and empowered, they do their best work. We partner with leaders and People teams to shape inclusive cultures that unlock engagement, innovation and measurable impact.

Culture is shaped at the top.
That’s where we begin. We work directly with boards and executive teams to evolve thinking, build accountability and embed inclusion into how leadership happens. Alongside this, we support People functions to align talent, systems and processes - so inclusion becomes part of how the whole organisation works, not just what it says.

We bring evidence. You lead the transformation.
Our work is grounded in data, behavioural science and insight into what drives lasting change. We help you understand what’s holding your culture back, then design focused, practical interventions that deliver results for your people and your performance.

Our team blends sharp thinking with lived and leadership experience.
We’ve worked inside complex systems and at the most senior levels, across business, government and academia. That mix means we bring fresh perspective and practical tools, with the credibility to engage where it counts.

Here’s how we work:
We help you understand the truth of your culture, what’s really happening, not just what’s reported.
We build leadership ownership, because culture doesn’t shift without it.
We support bold, focused action, tailored to your context, designed for impact.

Our story began at the London 2012 Games. It’s evolved ever since.
Our founder Stephen Frost led inclusion at one of the most complex and high-profile events in the world. That experience showed what’s possible when inclusion is done intentionally and systemically. Today, we bring that learning to organisations across sectors translating ambition into lasting, measurable change.

Included was born from the legacy of the London 2012 Olympic and Paralympic Games, which showcased to the world what true inclusion can look and feel like - and the value it brings to both individuals and organisations. Since then, we’ve been helping clients around the globe move beyond good intentions to meaningful action: understanding the real value of diversity, owning personal responsibility for inclusion, and delivering practical, measurable change through our expert EDI consulting.