Why Included?
Included is a global impact-led EDI consultancy founded by Stephen Frost, former Head of Equity, Diversity and Inclusion (EDI) for the London 2012 Olympic and Paralympic Games. Our mission is simple: to build inclusive organisations and a truly meritocratic workplace. That’s how we contribute to a better world.
We believe an inclusive world begins at work. That’s why we work directly with boards and leadership teams - positively challenging, educating, and supporting them to re-engineer their organisations for lasting inclusion. We’re focused on real, measurable change - never just words on a page. Our values are lived every day by our team.
Our team combines deep EDI expertise with leadership experience spanning business, academia, and government. We’ve successfully delivered programmes across public, private, and non-profit sectors worldwide.
Our approach is grounded in a proven theory of change, developed and tested in the high-pressure environment of the Olympic and Paralympic Games. It starts with understanding the problem and defining your “why.” Next, we empower leaders to take personal ownership - because no one else can lead for you. And finally, we focus on action: targeted, meaningful steps that deliver measurable impact for people and organisations alike.
Our Rich History
Included was born from the legacy of the London 2012 Olympic and Paralympic Games, which showcased to the world what true inclusion can look and feel like - and the value it brings to both individuals and organisations. Since then, we’ve been helping clients around the globe move beyond good intentions to meaningful action: understanding the real value of diversity, owning personal responsibility for inclusion, and delivering practical, measurable change through our expert EDI consulting.