Included is a global impact-led D&I consultancy founded by Stephen Frost, former Head of Diversity and Inclusion (D&I) for the London 2012 Olympic and Paralympic Games. We exist to build inclusive organisations and a truly meritocratic workplace. That’s our contribution to making the world a better place.

An inclusive world starts in the workplace. We skilfully and positively disrupt and educate the boardroom to help re-engineer organisations to be more inclusive. We are committed to achieving measurable change in the value added to organisations and to the wider world. Rather than simply words on a page, these are lived by the team on a daily basis.

We bring together leaders with deep expertise in D&I, extensive leadership experience in the worlds of academia, business and government, and strong capability in implementing programmes in the public, private and non-profit sectors.

Our theory of change was developed, tried and tested in the unparalleled environment of the Olympic and Paralympic Games. First, we must understand the problem and define our own “why” in a way that makes sense to us and our work. Second, we must take personal responsibility for our own leadership. No-one else can lead for you. Third, we must deliver – focus on concrete actions that are thought-through, personal to us and make a measurable difference to those around us.


Included was founded as a legacy of the London 2012 Olympic and Paralympic Games. London 2012 showed the world what inclusion can look and feel like and the value it can bring to individuals and organisations. Ever since, we have helped people and organisations truly understand the value of diversity, take personal leadership responsibility for inclusion, and deliver practical solutions through our global D&I consulting work.

Our Journey


London Olympic and Paralympic Games shows the world what inclusion can look like.


Frost Included Ltd, f(i), is established with 3 clients – Harvard University, the International Paralympic Committee and Novartis.


The Inclusion Imperative, a book detailing the inclusion story of London 2012, is published.


f(i) becomes a limited company and the team grows.


The United Kingdom narrowly votes to leave the European Union and Donald Trump is elected to the White House.


Inclusive Talent Management, our second book, wins awards and further recognition for our work.


The team grows further and we increase our expertise in strategy, data and leadership work.


Building an Inclusive organisation is our third book to be published and is again shortlisted for awards.


Launch of our first Impact Report, detailing a decade of building inclusive organisations.


Following a global pandemic and the Black Lives Matter movement, we support a growing number of organisations worldwide. We become Included.


The Key to Inclusion, our fourth book is published. A practical guide to Diversity, Equity and Belonging for individuals, teams and organisations, sharing the practical guidance needed to think differently and make true inclusion a reality.


We launch the Included Impact Index to give organisations an immediate assessment their D&I performance against our maturity framework to enable clients to have the greatest impact as they continue their D&I journey

Latest Insights

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Impact Report 2020
July 14, 2023by included
Impact Report 2020
Included‘s first ever impact report, released in 2020, reflects on some of the key themes, learning and success factors we have gathered in our global inclusion work since our founding in 2012, and the measurable impact they have had. Impact Report 2020 Building Inclusive organisations As the Head of Diversity and Inclusion (D&I) at the...
Impact Report 2021
July 14, 2023by included
Impact Report 2021
Our inaugural Impact Report, published in December 2020, featured a number of our clients who made a commitment to inclusion and, working with Included, drove impact and saw results. We revisited our 2020 clients who shared their diversity, equity, and inclusion challenges, actions, and impact for this 2021 Impact Bulletin. We also share more about...
Impact Report 2022
July 14, 2023by included
Impact Report 2022
Included explores the impact inclusion is having in the Social, Economic, Cultural, Medical, Environmental, and Digital spheres and introduces our Impact Index. This report includes: Included’s new Impact Index: Measure your inclusion journey. Case studies from Included clients such as the Joseph Rowntree Foundation. Insight from our clients and partners including the Black Business Institute...

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